‘Designers tend to be emotional, but to survive you have to put on your business hat,’ says Fee G’s Fiona Heaney

“The biggest learning curve in fashion is that you are never going to know it all, you are never going to get it 100pc right and it doesn’t matter how good my team is on the day, there are always things outside your control whether it is a fabric dye or a button trim. You have got to be on your toes all the time and it’s that attention to detail that helped us survive.“