Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market.

Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

This are important steps when importing a brand in a new ecosystem. We have an in-depth underrating of bought sides of the coin. We will guide you throw the process: Brand alignment, Customer alignment, Budget alignment.

Our Communication journey:


  • Understanding your target audience
  • Defining your unique selling proposition (USP)
  • Determining your marketing communications mix
  • Defining branding elements
  • Defining success metrics
  • Execution

To achieve our goals, we work with our Associates and with Italian and local businesses, as well as with all public and private entities that act in an organized way to support the internationalisation of companies, in particular: Regions, Chambers of Commerce , Trade associations, Fairs, Consortia, Cooperatives, Business networks, Industrial districts, Banks, Economic departments and territorial development, international organizations.

Point of reference and as a subject strongly rooted in the territory able to offer suitable answers above all to that reality widely represented in the economic fabric of the two countries.

Promote, safeguard and defend together with the local authorities the interests of the associated entrepreneurial companies present on both territories of the contracting countries.

Give concrete answers to the operators and institutions that need information on the economic situation and on the opportunities offered in the most attractive sectors of the Irish / Italian economy and it also materializes in a constant work of raising awareness among the local and national authorities of the two countries about the needs of the business world.

The IICC’s commitment is constantly aimed at positively addressing the development trajectories to lead to the growth of the Italian-Irish economic system.


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